Content Creation for Fitness Professionals

The Fitness Industry is saturated with Instructors/PTs/Dance Fitness Instructors.


It can be soul destroying when you are trying to get new clients and someone pops up advertising the same package, in the same Facebook group, with the same offer you posted an hour ago!


“It’s too hard”

I hear my fellow Fit Pros say,


“He/She’s copying me”

another one wails,


“I can’t compete with all these budget gyms”

they yell!


I’ve been guilty of this myself and all it does is distracts you from your own business and encourages negative energy (#woowoo)!


While we are busy being distracted, do you know who isn’t complaining? The ones that are focusing on their business and ignoring other peoples!


I’m not saying that you shouldn’t be aware of the competition, just don’t let them take your focus away from the task at hand!


So, what can we do to make things better?


You can stop sharing the same old generic images as the other instructors and start thinking about creating better content!


What is Content Creation?


The images you add text to, to promote your classes, the memes you tag your clients in, the video of you working out in the gym – That is content creation, my friends!


How do I do it better?


I’m going to give you my top tips for better Content Creation that will set you apart from everyone else!


Mel’s Top Tips


1.   Use your own images!


If you teach a particular class and you’ve been using their generic images to promote your class, try getting a few snaps of your own class in action (get permission first) and then use the brand logo on top of your image!

Try using Canva to do this, it’s very easy and it’s free to use! Here’s the link:


2.   Don’t put too much text on the image!


Put the text in the body of the post you are creating on Social Media., making sure you space out your text so it’s easier to read.

If you cover the image in text, people won’t be able to see/read it properly and they will lose interest fast!


3.   Use Video!


Film a video on your phone of your class, it could be them in action or it could be them talking to the camera about how fabulous you are!

Use one of the many video editing clips out there to add a fade and some text at the end of the video with your logo on and Bobs Your Uncle, you have a video that will peak more peoples interest than an image!

I use an app called Videorama (available on iOS and Android) – Very easy to use and there’s a decent free version available.


4.   Talk to the camera!


If you are feeling confident, do a talking head video (you face the camera).

Get yourself a tripod (cheap as chips on Amazon), set the camera or phone up at just above eye level and talk for a couple of minutes.

[amazon_link asins=’B0711BS7HQ’ template=’ProductCarousel’ store=’wwwthehealthc-21′ marketplace=’UK’ link_id=’9c4cbf83-e894-47a5-bdbf-f9f85b9d97f1′]

Jot a couple of ideas beforehand so you don’t lose focus, I find post-it notes extremely useful for this as you can stick them behind the camera!


5.   Write/Blog!


If the thought of talking to the camera freaks you out, why not write about something that interests you/your clients?

If you have a Facebook page, it can be a post (create an image for extra brownie points) where you discuss something a client asked about or a health-related topic that is currently in the news!

If you feel like it’s something you would enjoy, get yourself a website, Wix and WordPress are both free and fairly easy to use!


6.   Talk about it!


Podcasts are very popular as people are always on the go – If you don’t mind talking but don’t want to be on camera, why not record your voice and upload it instead?

There is an app called Anchor that Gary Vee (if you’ve not heard of him, go check him out) is a big fan of, you can literally record and upload apparently.

I use a website called LibSyn and I embed my podcast into my website:

Here’s my LibSyn Podcast Page:

If you fancy giving Podcasting a go, check out Chris Huskins on Facebook, he runs a free Podcasting Site that can help you get started with everything you need to know!


7. Attend Events!


I’m a huge fan of attending Fitness Events, I also attend Social Media and Marketing Events!

They are a great way of meeting new people and learning new skills to grow your business!




I’m running an event for Fitness Professionals called FINE – Fitness Instructors Networking Event, there will be Top Speakers from across the UK running workshops in many areas of marketing:

  • Social Media
  • How to get into the Press
  • Facebook Ads

Trust me when I say, you do not want to miss this!

Here is the link to go and check it out:

That’s all for now, if you want to know more about any of the above tips I’ve given you or you would like to learn how to create content in a more structured way, drop me a message: and I will be more than happy to book you in for a strategy call 🙂



  1. Great tips Mel, actually easily applied to different sectors too! Can’t wait to see you and meet your fab community at FINE!

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